Plan Your Initiative
You may be building a community-wide campaign or starting a single local intervention. Regardless of where you're at, there are actions you can take, starting with a focus on equity .
Focus On Equity
Equity refers to the fairness in the distribution of both the benefits and costs of membership in a society. Similarly, health equity means ensuring that all people have full and equal access to opportunities that enable them to lead healthy lives. Principles of equity must guide the process of implementing health promoting strategies.
Photo: Anne Pankratz
No matter what stage of readiness a community is at, there are ways to increase your impact. These include doing more than one thing in more than one place, aligning with current community efforts, implementing innovative strategies, and lifting up existing efforts.
Involving family and community members in an initiative increases the success and sustainability of community strategies and healthy behaviors. You can build family and community engagement through communication, partnership, and participation.
Differences such as climate, culture, and the built environment will impact the planning and success of your initiative. Understanding community context can help you determine which strategies are most needed and how best to adapt them.
Photo: Andi Stempniak
Education, coordination, and promotion are supportive strategies that increase the impact of your initiative. These can take the form of classes or newsletters, program coordination, traditional media, social media, or peer-to-peer marketing and other innovative methods.