When mobilizing for health, it’s important to communicate.
Communication can take many forms. Education, coordination, and promotion are critical components to a good communication approach and can increase the impact of your initiative.
How can you weave education into your chosen strategies? Education can include classes, newsletters, flyers, blogs, or social media (Face Book, Twitter, Instagram).
Example: Pair a school garden intervention with nutrition education on how to prepare fresh fruits and vegetables, different ways to eat them, and their health benefits.
What current efforts can be strategically aligned with your initiative to increase its impact?
Example: If your community is implementing farm to school, coordinate with programs that help new farmers get started with farming.
How can you promote the health changes happening through your initiative? Promotion can include traditional media (newspaper articles or advertising, email, flyers), social media, or peer-to-peer marketing.
Example: If your community is working on active transportation (biking and walking), promote new bike lanes or walkable routes that get community members to work or other destinations.
The Wisconsin Department of Health Services Walkable Communities Media Advocacy Toolkit is a guide to working with the media to educate and spark local action around healthy living.